Our vision of beauty as a value that is the core and foundation of what we do is well summed up in a few words of our company motto: We believe that an important part of beauty comes from within A truly beautiful woman is a woman who feels beautiful. A woman who takes pride in her beautiful . She realizes her worth, feels proud of herself, celebrates her uniqueness and loves her body. This attitude positive towards herself and love for her body is also evident in the carefully chosen daily care that enhances her awareness of her unique qualities, helps her bring out her natural beauty and plays a role in making her feel comfortable in her own skin